Table of Trademark Cases

Mastering the Law of Trademarks

Various Canadian trademark cases are cited on this website. The citations for these cases have been compiled into a list below. Each citation in the list is followed by the trademark at issue in a given case. Click on the citations for more information about the trademark at issue.

Clearly descriptive or deceptively misdescriptive


Ontario Teachers Pension Plan Board v Canada (Attorney General), 2012 FCA 60 (TEACHERS')
Wool Bureau of Canada Ltd v Canada (Registrar of Trade Marks), [1978] FCJ No 307, 40 CPR (2d) 25 (FCTD) (SUPERWASH)
The Oshawa Group Limited v Canada (Registrar of Trade Marks), [1981] 2 FC 18 (FCTD) (HYPER-FORMIDABLE)
Mitel Corporation v Canada (Registrar of Trade Marks), [1984] FCJ No 117, 79 CPR (2d) 202 (FCTD) (SUPERSET)
GWG Ltd v Canada (Registrar of Trade Marks), [1981] FCJ No 312, 55 CPR (2d) 1 (FCTD) (KIDFITTERS)
Canada (Deputy Attorney General) v Biggs Laboratories (Canada) Ltd (1964), 42 CPR 129 (Ex Ct) (SHAMMI)


Clearly descriptive or deceptively misdescriptive - Acquired distinctiveness


Home Juice Co v Orange Maison Ltée, [1970] SCR 942 (ORANGE MAISON)


Clearly descriptive or deceptively misdescriptive - Character or quality


John Labatt Ltd v Molson Companies Ltd, [1987] FCJ No 1102, 19 CPR (3d) 88 (FCA) (GOLDEN)
Provenzano v Canada (Registrar of Trade Marks), [1977] FCJ No 902, 37 CPR (2d) 189 (FCTD), aff'd [1978] FCJ No 409, 40 CPR (2d) 288 (FCA) (KOOL ONE)
Drackett Co of Canada v American Home Products Corp, [1968] 2 Ex CR 89, 55 CPR 29 (ONCE-A-WEEK)
Thompson Research Associated Ltd v Canada (Registrar of Trade Marks), [1982] FCJ No 806, 67 CPR (2d) 205 (FCTD), aff'd [1983] FCJ No 535, 71 CPR (2d) 287 (FCA) (ULTRA FRESH)
SC Johnson and Son, Ltd et al v Marketing International Ltd, [1980] 1 SCR 99 (OFF!)
Imperial Tobacco Ltd v Benson & Hedges (Canada) Inc, [1983] FCJ No 1123, 75 CPR (2d) 115 (FCTD) (RIGHT)


Clearly descriptive or deceptively misdescriptive - Conditions of production


Staffordshire Potteries Ltd v Canada (Registrar of Trade Marks), [1976] FCJ No 201, 26 CPR (2d) 134 (FCTD) (KILNCRAFT)


Clearly descriptive or deceptively misdescriptive - Persons employed in production


Canadian Council of Professional Engineers v Lubrication Engineers Inc, [1992] 2 FC 329 (FCA) (LUBRICATION ENGINEERS)


Clearly descriptive or deceptively misdescriptive - Place of origin


MC Imports Inc v AFOD Ltd, 2016 FCA 60 (LINGAYEN)
Consorzio del Prosciutto di Parma v Maple Leaf Meats Inc, [2001] 2 FC 536, aff'd 2002 FCA 169 (PARMA)


Clearly descriptive or deceptively misdescriptive - When sounded


Shell Canada Limited v PT Sari Incofood Corporation, 2008 FCA 279 (JAVACAFE)
Thorold Concrete Products v Canada (Registrar of Trade Marks), 1961 CarswellNat 8, 21 Fox Pat. C. 206, 37 C.P.R. 166 (Ex Ct) (THOR-O-MIX)


Confusing with another trademark


Veuve Clicquot Ponsardin v Boutiques Cliquot Ltée, 2006 SCC 23 (CLIQUOT)
Mattel, Inc v 3894207 Canada Inc, 2006 SCC 22 (BARBIE'S & Design)
Benson & Hedges (Canada) Limited v St Regis Tobacco Corporation, [1969] SCR 192 (GOLDEN CIRCLET)
Ultravite Laboratories Ltd v Whitehall Laboratories Ltd, [1965] SCR 734 (DANDRESS)
Masterpiece Inc v Alavida Lifestyles Inc, 2011 SCC 27 (MASTERPIECE LIVING)
Rowntree Co v Paulin Chambers Co, [1968] SCR 134 (SMOOTHIES)
Mr. Submarine Ltd v Amandista Investments Ltd, [1987] FCJ No 1123, [1988] 3 FC 91, 19 CPR (3d) 3 (FCA) (MR. SUBS'N PIZZA)


Falsely suggests a connection


Carson v Reynolds (1980), 49 CPR (2d) 57 (FCTD) (HERE'S JOHNNY)
Bousquet v Barmish Inc, [1991] FCJ No 813, 37 CPR (3d) 516 (FCTD), aff'd [1993] FCJ No 34, 46 CPR (3d) 510 (FCA) (CACHAREL)
Jack Black LLC v Canada (Attorney General), 2014 FC 664 (JACK BLACK)


Name of a good or service


Bodum USA, Inc v Meyer Housewares Canada Inc, 2012 FC 1450, [2012] FCJ No 1576, 106 CPR (4th) 77, aff'd 2013 FCA 240 (FRENCH PRESS)
CEDC International SP Z O.O v Underberg KG and Underberg AG, 2016 FC 1172, [2016] FCJ No 1325 (ZUBRÓWKA)
Coca-Cola Co v Cliffstar Corp (cob Harvest Classics), [1993] TMOB 54, 49 CPR (3d) 358 (LE JUICE)


Name or surname of an individual - Acquired distinctiveness


Miranda Aluminum Inc v Miranda Windows & Doors Inc, 2010 FCA 104 (MIRANDA)


Name or surname of an individual - Living or recently deceased


Gerhard Horn Investments Ltd v Canada (Registrar of Trade Marks), [1983] 2 FC 878 (FCTD) (MARCO PECCI)
Sealy Sleep Products Ltd v Simpson's-Sears Ltd (1960), [1956-60] Ex CR 441, 33 CPR 129 (SEARS-O-PEDIC)


Name or surname of an individual - Primarily merely


Standard Oil Co v Canada (Registrar of Trade Marks), [1968] 2 Ex CR 523, 55 CPR 49 (FIOR)
Canada (Registrar of Trade Marks) v Coles Book Stores Ltd (1972), [1974] SCR 438 (COLES)
Elder's Beverages (1975) Ltd v Canada (Registrar of Trade Marks), [1979] 2 FC 735 (FCTD) (ELDER'S)
Galanos v Canada (Registrar of Trade Marks), [1982] FCJ No 1022, 69 CPR (2d) 144 (FCTD) (GALANOS)
Nationwide Manufacturing Ltd v Robert Morse Appliances Ltd, [1989] TMOB No 233, aff'd [1990] FCJ No 1016, 34 CPR (3d) 161 (FCTD) (NISHI)
McDonald's Corporation v Coffee Hut Stores Ltd, 1992 CanLII 6979 (TMOB), rev'd in part on other grounds [1994] FCJ No 638, 55 CPR (3d) 463 (FCTD), aff'd [1996] FCJ No 774, 68 CPR (3d) 168 (FCA) (MCBEANS)
Mario Valentino SPA v Valint NV, [1999] FCJ No 1924, 4 CPR (4th) 1 (FCTD) (MARIO VALENTINO)
Matol Biotech Laboratories Ltd v Jurak Holdings Ltd, 2008 FC 1082 (KARL JURAK)


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